WWW

Web Writing Workshop



ENGL M138.2 | Prof. Daniel Scott Snelson
http://dss-edit.com | dsnelson @ humnet
Tuesdays | Kaplan A60 | 12:00 - 2:50pm
Office Hours: Kaplan 203 - Book here

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Start

This creative writing course explores new genres of writing on the internet. We follow emerging trends in digital poetics to develop new ways of creating works that are equally likely to appear on Instagram, through digital video games, in a chat story, generated with LLMs, or even printed on demand in paper format. Studying digital platforms and formats alongside contemporary art and letters, we'll reimagine experimental writing practices through today's emerging genres. How might social media platforms facilitate serial narratives? What do games demand of poetry? To what literary purposes might we direct webcomics, memes, or Twitch streams? Using a collective workshop format, we'll engage in a series of writing experiments that attempt to find some of our own poetic responses to today's technological environment. No previous training in creative writing or new media is required.

Required Texts

Where necessary, games will need to be purchased on Steam or via the platform of your choice. The course will require one purchase of a Print on Demand edition of your own work. Every effort will be made to make course content freely available.

All other texts, games, magazines, platforms, recordings, and videos will be freely available online.

Syllabus Info

As a general outline for the course, take note that these are broad strokes subject to change. This seminar is fully interactive, growing and responding to its users. Each week will build on previous weeks, class conversations, and the directions that our study happens to follow. The content of the syllabus will be updated regularly as a result, though the requirements will remain fixed. The syllabus will only be completed after we finish the course, and all research (including your own) has been collected

Attendance Info

We only have a handful of chances to meet over the quarter: during which we'll often work collaboratively to produce meaningful engagement with each other's work and develop new experiments as a group. Absences will cut into your participation percentage. If you must miss a class, it is your responsibility to make arrangements with me both before and after the absence. This does not necessarily mean the absence will be excused — after one free unexcused absence, each following will drop your grade by half a letter.

Learning Outcomes

This seminar will develop critical and creative tactics for writing on the internet. Through a series of experiments and collective productions, a substantial body of digital literary work will be generated, discussed, and workshopped. By working in—and on—the internet, this course aims to provide new insight into everyday digital life, with a particular emphasis on gender, race, class, and ability. Technical and poetic proficiency will work hand-in-hand to develop new perspectives on creative potential inherent to today's digital (and post-digital) gaming platforms.

Discord Server

Throughout this course, our central meeting place will be Discord. To the uninitiated, it's a chat server that we'll be using as our Course Management System. All news and information about the course will be conducted over Discord. An invitation and signup to the dedicated (private) server will occur on our first meeting. This is a platform for informal conversation, weekly experiments, and advance preparation for seminar meetings and course development. Responsive posts are required.

Webring Posts

This creative writing seminar will double as an online "surf club" that gathers, generates, and comments on writing for the internet. We will post creative works before each session and to gather inspiration from the internet. All work posted must be psuedonymous, operating under an invented avatar. This is simultaneously a creative decision and a means of guarding your privacy to enable experimentation across the internet. We'll discuss this aspect of the course over the first week, and further revision to the process of posting and sharing may respond to course use patterns as they develop.

Laptop Use

We will be *playing* in a variety of modes—part of the course will be to learn how to work in these platforms. How does one have meaningful conversation in VR? What does a collaboration in Online Town look like? What collective games might emerge via Etherpad? Throughout, we'll interrogate form and function of our technology alongside the comics we discuss each week.

As such, the course will require access to a computer (more than a phone or tablet, preferably with a mouse) and adequate internet access in order to fully participate in the range of activities we will explore. If you have any questions or concerns about your setup, please feel free to write or meet with me at any time.

Access Note

This course aims to facilitate access to research and exploration across a variety of platforms. Please don't hesitate to draw attention to any point of access that might be improved: from the volume of the conversation, the size of text, the digital access to the texts, and so forth. All possible accommodations will be made. Additionally, or for more information, you may contact the CAE at (310) 825-1501, or access the CAE website at www.cae.ucla.edu.

Course Actions

  • Seminar Attendance & Participation. (See descriptions above.) This is a collaboration-based course. We only get to meet on a handful of occasions this quarter—your input before, after, and during each session is paramount to the course's function & collective success. - 20%
  • Experiment Posts. This course will require regular posts using a pseudonym. Your timely engagement with the weekly experiment will enable the ongoing workshop conversation of the course. Please note that these are *experiments* in the fullest sense—you are expected to play, fail, discover, and surprise yourself. Grades will be non-qualitative given timely assignment fulfillment. - 20%
  • Discord Server Interactions. Playful, constructive, collaborative, civil, expanding, informal conversation should characterize the "seminar room" that is Discord. This includes: gathering & sharing resources; responding to peers' works & sharing your own creative process; idle chatter; fresh finds; etc. Before each session, you should at minimum share: 1) Your experiment and reflections on your process and how the work responds to weekly prompts and inputs. 2) At least two responses to peers' works. 3) Something Else. - 20%
  • Pecha Kucha. Final project rapid-fire presentations. - 6.3.25 - 10%
  • Final Project. Open format, open platform, full creative license. Develop an experiment we haven't had a chance to explore or develop a previous experiment into a full-fledged work. Must synthesize and respond to course materials & conversations. Collaboration, invention, exploration all encouraged. Group finals are entirely encouraged. We will develop the scale & scope of final projects in conversation. - 6.17.25 - 30%
🛠️ T H I S 🛠️ S Y L L A B U S 🛠️ I S 🛠️ U N D E R 🛠️ C O N S T R U C T I O N 🛠️

Course Outline

FOUNDATIONS
Week 1 - 4.1 - Invent: Web Writing Workshop

Write:

Bio + CYO Experiment. For this first experiment, explore the three lists in the "Input" section and select any writing experiment/metagame that appeals to you. Then! Adapt it to a web platform of your choice. Take any experiment &make it speak to a platform of your choosing. When you've finished, write a bio for the psuedonymous author of your experiment so that we might get to know each other (and our avatars!) a bit better.

Explore:

Bernadette Mayer, Writing Experiments (1970s)

Charles Bernstein, Writing Experiments (2006)

McKenzie Wark, Writing Metagames (2013)

Study:

The Syllabus.

Collective Selections.

Playing in Discord.

Inventing the Seminar.

SITES
Week 2 - 4.8 - Encode: Neo Surfclub
Write:

Digital intimacy? What does private online community look like? How can we return our practice to older forms of a more intimate, more hand-crafted internet? This week, we'll generate a NeoCities webring for our collective use throughout the quarter. Exploring the links and resources gathered here, as well as any other site-making tools at your disposal, craft a container for your creative work in this class, featuring your first experiment from last week and any previous work you'd like to include. Consider flashing gifs, unlikely fonts, custom cursors, direct address, creative design, and other artifacts of the 90s World Wide Web in your page. Share links to the Discord server, and we'll all link to each other to complete the ring during our next session.

Explore:

Aidan Strong, the interactive website designed to help you make interactive websites (2025)

Daniel Murray (Melon), Intro to the Web Revivial Part I, Part 2, Part 3; and List of Manifestoes of the Web Revival, (2022)

Paul Slocum, CATALOG OF INTERNET ARTIST CLUBS (2016)

Rhizome, Net Art Anthology (Ongoing)

Archive Team, restorativland (Ongoing)

Nathalie Lawhead, Alien Melon Portfolio (Ongoing)

Study:

Chia Amisola, Making space for a handmade web (2025)

Rosy Hearts, Neocities celebrates ‘the old internet,’ offering relief from 24/7 social feeds (2022)

Olia Lialina, FROM MY TO ME (2020) (See also: One Terabyte of Kilobyte Age)

Angela Nagle, Kill All Normies: Online Culture Wars From 4Chan and Tumblr to Trump and the Alt-Right (2017)

Hito Steyerl, Too Much World: Is the Internet Dead? (2013)

Week 3 - 4.15 - Glitch: Popup Poetics
Write:

Popups, slop, ads: so much of the internet experience is driven by forced interruptions, siphoning off attention to redirect toward capitalizing on the user. How might we intervene in this pervasive form? What glitches or detournements or culture jams might we introduce into these genres? What poetic practices can work within the terrain of the always-on always-advertising internet? For this experiment, we'll embed popups into our sites that direct toward creative work rather than monetized attention. Looking at the history of the Situationists, tactical media, and culture jamming, we'll hijack the form alongside popular webpages to produce a critical imaginary for living online in 2025. Concretely: find a page you'd like to intervene in, capture its code, rewrite it thoroughly, code a popup to link to the work.

Explore:

Anita Solak, Cross the Border (2025)

Joannes Truyens, Matei Stanca and Younès Rabii, Neurocracy (2021)

Amaranth Borsuk, Jesper Juul and Nick Montfort, The Deletionist (2013)

Yung Jake, E.m-be.de/d (capture) (2013)

Constant Dullart, The Revolving Internet (2010)

The Yes Men, Gatt.org (1999-2002)
(See: WTO home)

Alexei Shulgin, Form Art (1997)

Ken Knabb, The Bureau of Public Secrets (Ongoing)

Study:

Alessandro Ludovico, Tactical Publishing (2023)

Nathan Allen Jones, Glitch Poetics (2022)

Legacy Russell, Glitch Feminism: A Manifesto (2020)

McKenzie Wark, "Spectacle and Détournement" (2019) (See also: The Spectacle of Disintegration, 2013)

Marilyn DeLaure and Moritz Fink, Culture Jamming: Activism and the Art of Cultural Resistance (2019)

Alvaro Seiça, ARTDEL (2018-21)

Guy Debord, Methods of Détournement (1956)

CREATORS
Week 4 - 4.22 - Fabulate: Virtual Personas Pte. 1
Write:

Life online is a practice of generating virtual personas, usually for ourselves — written, imaged, voiced, filmed, interactive, and otherwise. With each new input the data shadows of our online selves grow that much longer. This week, we'll collaborate to create virtual personas for imagined entities in a practice of "character-building." From virtual influencers like Lil Miquela to cryptid hallucinations like LOAB to dispersed pop idols like Hatsune Miku, there are a wide array of models and practices to choose from. Is the persona a significant other, a bully, a ghost, a parole officer, a neighbor, a prophet, an alien, a mirage? Working in teams, construct a virtual persona with a creative practice of their own. See how fully-realized you can make your persona. Are they real or speculative? What are their motivations, fandoms, communities? How do they speak and whom do they speak for? Consider your own subjective coordinates and the politics of identity as you generate your collective persona. Open use of any tools or platforms is encouraged: how can a persona disperse, cohere, or cluster online? Be sure to link to and engage with your persona on your own personal sites in whatever way you choose.

Explore:

Lists like: Top 50 Virtual Influencers to Follow in 2025 or reports like: State of Virtual Influencers 2025 or similar for the popular context.

Brud, Lil Miquela (Ongoing) (MANY articles GIYF)

Crypton Future Media, Hatsune Miku (Ongoing) (See also: Virtual Humans profile or any fandom entry)

LaTurbo Avedon, Portfolio (Ongoing)

Lawrence Lek, Works (Ongoing)

Joe Hunting, We Met in Virtual Reality (2022) (See also: Virtually Speaking & Club Zodiac)

Steph Maj Swanson, LOAB (2022)

Ian Cheng, BOB (Bag of Beliefs) (2018-2019)

Sondra Perry, It’s in the Game ’17 (2017)

Pierre Huyghe & Philippe Parreno, No Ghost Just a Shell (2002)

Shunji Iwai, All About Lily Chou-Chou (2001)

Study:

Dakyeom Ahn et al., "I Stan Alien Idols and Also the People Behind Them: Understanding How Seams Between Virtual and Real Identities Engage VTuber Fans -- A Case Study of PLAVE" (2025)

Esperanza Miyake, Virtual Influencers: Identity and Digitality in the Age of Multiple Realities (2024)

Rossella C. Gambetti and Robert V. Kozinets, From killer bunnies to talking cupcakes: theorizing the diverse universe of virtual influencers (2024)

Rashaad Newson, Being Genesis 1.0 - 2.0 (2021)

Alison Nguyen, ANDRA8: my favorite software is being here (2020-21)

Stephanie Boluk and Patrick LeMieux, Metagaming: Playing, Competing, Spectating, Cheating, Trading, Making, and Breaking Videogames (2017)

Art21, Jacolby Satterwhite Dances with His Self (2013)

Week 5 - 4.29 - Perform: Virtual Personas Pte. 2
Write:

Perform interactions between our newly-minted virtual personas this week. Troll an avatar. Make an overture. Snark on a thread. Produce a collab. Consider how these personas might surface otherwise invisble aspects of living online. How can we play out the mechanics of persona-building? By what mechanisms can they be grasped or dispersed? Or: better, how might they depart? Where would they go? Consider working with popular forms of the apology / the unupdated / link rot / site dereliction in any creative form you want to play with (no need to attach to the persona, open for play, totally optional). Take some time to play with these new creations this week.

PUBLISHING
Week 6 - 5.6 - Publish: Digital Zinesters

[This week is organized by Liv Slaby, with session co-lead Lupita Barragan]

Write:

What is the afterlife of a zine? What are (or were) zines and why do they matter? What post-digital tools and inspirations can we use to make a zine? This week, we will create a post-digital, post-internet zine network as a class. Each person will submit their own mini zine on a topic of their choice that addresses the central theme of the class. We’ll explore the importance of paper artifacts, intertwine them with the digital, and collectively create a zine press where we can all share our work. Use the Electric Zine Maker by Nathalie Lawhead to make a zine that is one 8.5" x 11" page (which can fold to be 8 small pages). It should also have a full-page (secret!) interior. It can be about any topic you’d like, but it should either in its form or its content reflect the central thematic of the class – writing for the internet. In class we'll print, cut, fold, and distribute our zines together.

Explore:

Monoskop Wiki, Zine Culture Resources (Ongoing)

Silvio Lorusso et al., Post-Digital Print Archive (Ongoing)

Internet Archive, Zine Collection (Ongoing)

Graham Cooling, Coke Oven (Ongoing)

Reddit, r/zines (Ongoing)

Annette Gilbert and Andreas Bülhoff, Library of Artistic Print on Demand (2024)

Paul Soulellis, Queer.Archive.Work (2018-)

Antoine Lefevre, ARTZINES (2016-2023)

Daniela Capistrano et al., POC Zine Project (2010-present)

QZAP, Queer Zine Archive Project (2003-present)

Study:

Allie Rigby, Inside Zine Festivals (and Why Zines Matter) (2024)

Whitney Trettien, Cut/Copy/Paste: Fragments from the History of Bookwork (2024)

Danny Snelson, Grey Libraries: Publishing as Pedagogy (2024)

Lisa Gitelman, Amateurdom and Its Discontents, Or, What Is a Zine? (2013)

Janice Radway, Zines, Half-Lives, and Afterlives: On the Temporalities of Social and Political Change (2011)

Liz Worth, Despite What You’ve Heard, Zines Aren’t Dead (2011)

Stephen Duncombe, Notes from Underground: Zines and the Politics of Alternative Culture (2008)

Chip Rowe, The Book of Zines (1996-2025)

V. Vale, Zines! Vol. 1 and Zines! Vol. 2 (1996-7)

Week 7 - 5.13 - Webring: Publishing Networks
Discover:

This week, we'll turn our attention to new publioshing projects on the world wide web. Who publishes weird web-based writing today? What are their submission policies like? What's coming up? Where can we start to circulate the works you're making? Who are our friends, our inspirations, our peers? Where would we like to send visitors to this syllabus? For this section, we'll collectively gather links of sites we've found that aim to publish these kinds of experiments as a sort of collectively-compiled webring of interlocutors. See what you can find! We'll gather links for this section of the syllabus once the course has concluded.

Collectively Compiled Webring:

crawl____space

niceinter.net/hubs

the html review

The School for Poetic Computation

Rhizome

Electronic Literature Organization

Bad Quarto (see Taper)

DIAGRAM

The New River

xxiivv webring



Dead Alive (see New Sight)

Reading Machines

Going Down Swinging

The Adroit Journal

Over/Exposed

Furtherfield

Strange Hymnal

Voidspace _

code lit

Syntax



Low-tech Magazine

A New Session

Midst

Flat Journal

Gossip's Web

Museum of Screens

NarraScope

ultralight.school

Random Walk

Ensemble Park

CONCLUSIONS
Week 8 - 5.20 - Paste-up: Collage Remix

This week, we'll make a collective cut+paste paper book. Forthcoming at the end of the quarter.
Week 9 - 5.27 - Remix: Project Revisions

Workshop responses and final project development.
PECHA KUCHA
Week 10 - 6.3 - Pecha Kucha Presentations

Final project presentations & party.