Write:
Life online is a practice of generating virtual personas, usually for ourselves — written, imaged, voiced, filmed, interactive, and otherwise. With each new input the data shadows of our online selves grow that much longer. This week, we'll collaborate to create virtual personas for imagined entities in a practice of "character-building." From virtual influencers like Lil Miquela to cryptid hallucinations like LOAB to dispersed pop idols like Hatsune Miku, there are a wide array of models and practices to choose from. Is the persona a significant other, a bully, a ghost, a parole officer, a neighbor, a prophet, an alien, a mirage? Working in teams, construct a virtual persona with a creative practice of their own. See how fully-realized you can make your persona. Are they real or speculative? What are their motivations, fandoms, communities? How do they speak and whom do they speak for? Consider your own subjective coordinates and the politics of identity as you generate your collective persona. Open use of any tools or platforms is encouraged: how can a persona disperse, cohere, or cluster online? Be sure to link to and engage with your persona on your own personal sites in whatever way you choose. |
Explore:
Lists like: Top 50 Virtual Influencers to Follow in 2025 or reports like: State of Virtual Influencers 2025 or similar for the popular context.
Brud, Lil Miquela (Ongoing) (MANY articles GIYF)
Crypton Future Media, Hatsune Miku (Ongoing) (See also: Virtual Humans profile or any fandom entry)
LaTurbo Avedon, Portfolio (Ongoing)
Lawrence Lek, Works (Ongoing)
Joe Hunting, We Met in Virtual Reality (2022) (See also: Virtually Speaking & Club Zodiac)
Steph Maj Swanson, LOAB (2022)
Ian Cheng, BOB (Bag of Beliefs) (2018-2019)
Sondra Perry, It’s in the Game ’17 (2017)
Pierre Huyghe & Philippe Parreno, No Ghost Just a Shell (2002)
Shunji Iwai, All About Lily Chou-Chou (2001)
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Study:
Dakyeom Ahn et al., "I Stan Alien Idols and Also the People Behind Them: Understanding How Seams Between Virtual and Real Identities Engage VTuber Fans -- A Case Study of PLAVE" (2025)
Esperanza Miyake, Virtual Influencers: Identity and Digitality in the Age of Multiple Realities (2024)
Rossella C. Gambetti and Robert V. Kozinets, From killer bunnies to talking cupcakes: theorizing the diverse universe of virtual influencers (2024)
Rashaad Newson, Being Genesis 1.0 - 2.0 (2021)
Alison Nguyen, ANDRA8: my favorite software is being here (2020-21)
Stephanie Boluk and Patrick LeMieux, Metagaming: Playing, Competing, Spectating, Cheating, Trading, Making, and Breaking Videogames (2017)
Art21, Jacolby Satterwhite Dances with His Self (2013)
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